CHANGING LANDSCAPE  

2025:  Anticipate a Year Full of Uncertainty; a Changed Business Landscape

  • Many SMEs are still facing a cloudy future as they continue to recover from an economic downturn. 
  • The international environment is unsettled at best. What are the long-term effects of a continued, protracted conflict in the Middle East, an aggressive Russia in Ukraine? How will this affect international business and secure trade routes? How are you positioning your Asia portfolio in an environment with an increasingly belligerent China? 
  • We see a sharp reduction in earnings/resulting cutbacks in import-export activity. How will you manage a potential tariff war in 2025?
  • What is your organization's readiness for climate change adaptation and mitigation?
  • Virtual" cross-border marketing is now the chosen strategic path for many companies but has it/will it prove sufficient going 2025?
  • As technology continues to advance at an unprecedented pace, are you ready to harness the power of transformative innovations like artificial intelligence and cloud computing to drive your business forward?
  • Could implementing a dynamic, multi-channel digital marketing strategy unlock growth opportunities and provide the competitive edge you’re seeking? And, as you scale, how well will your domestic digital systems adapt to perform seamlessly on the international stage?
  • During COVID, the widespread challenge for U.S. midsize companies was maintaining customer relations. What are the global dimensions of your customer outreach and loyalty strategy in the future into and beyond 2025. 
  • The reduction in key personnel has continued its steady march forward since 2021. Going into 2025, we see a workforce's continued reluctance to return to work and a growing need for staffing. What is your manpower strategy, work-at-home options, retention and talent acquisition policy, domestic and international, as you go forward into 2025 and beyond? To face challenging hurdles, we anticipate human resources management in 2025 will play an ever increasing strategic role.    
  • In this competitive and rapidly evolving landscape, ask yourself: How prepared is your organization to overcome these challenges and seize the opportunities ahead?

 

 

Positioning Your SME for Success in 2024 and Beyond

Situation Scenario:

Scenario 1: You are a small or medium-sized enterprise (SME) with an established cross-border marketing channel strategy and a strong international network. Your business is deeply involved in import-export activities, but you’re navigating the challenges of positioning your company strategically in today’s rapidly evolving global environment. What critical elements should you focus on to ensure your business thrives in 2024 and beyond?

Scenario 2: You’ve decided to expand beyond your borders, carefully considering which product lines or services to introduce in new markets. Perhaps you’ve developed a strategic marketing plan, but it’s been delayed, stalled, or set aside. How can you breathe new life into your strategy and successfully implement it to achieve measurable results?

We Can Help You Thrive in Global Markets

Our team specializes in helping SMEs like yours design, build, and implement effective strategies that are not only practical but also resilient. With expertise in navigating emerging markets and adapting to the challenges of an increasingly unpredictable political, economic, and social landscape, we partner with you to:

  • Develop a realistic and actionable strategic plan tailored to your business goals.
  • Identify and prioritize opportunities for growth in target international markets.
  • Strengthen your company’s positioning in the global marketplace.

Why Partner with Us?

We’re committed to building long-term partnerships with our clients because we believe it’s the only way to create sustainable success. Whether at home or abroad, we work closely with you to develop strategies that stand the test of time and deliver results—even in the most challenging environments.

Let us help you navigate the complexities of international business with confidence.